Lucy Ward – Founder of ID Makeup Hair Beauty,

For over 10 years I have had the luxury of doing what I love the most every day, helping women with all aspects of their beauty to look and feel beautiful.

My journey began when I was a little girl longing to be seen, to be beautiful, to be noticed. It planted a seed that is now rooted in my heart to help girls and women discover their own beauty both inside and out, not for others but for themselves to shine and flourish. Loving myself was and still can be a huge battle, particularly in times where there is so much temptation and expectation to be, to have and look a certain way. The pressure is huge!

Nearly three years ago I had my first baby and expecting our second in April and what a dramatic change it has had to my life, amazing but at the same time exhausting and challenging. I now totally understand why my clients would say ‘I don’t have 10 minutes to put on my makeup im lucky if I shower” I totally get it. 

In 2009 I started ID and what an incredible journey it has been, creating hair and makeup looks for weddings and occasions, helping women with their skin concerns, wardrobe revamps, makeup master classes and much more. I treasure my memories with all my clients, each and everyone has blessed me and impacted my life in some way. I am also so fortunate and thankful to have worked alongside an amazing talented team who all share the same passion for beauty.

From November 2019 Lauren Ross ‘my amazing super talented sister’ will be the New Owner and Manager of ID Makeup Hair Beauty. As emotional as it is saying goodbye to ID I am also so excited to see ID flourish and have my sister who I love dearly and admire in so many ways take on the new ownership. For the Last year Lauren has been managing ID and taking it to awesome heights which is super exciting. It makes me so happy to see her so passionate and in love with ID as much as I have been and still am. 

In my next chapter I will be venturing into a new project, where I will dive deeper into the subject of beauty. I believe it is through sharing truth and reality that we can be strengthened and know we are not alone. Bringing value, worth, strength and support to young girls, teenage girls and women through sisterhood chat, real life testimonies & simple beauty tutorials will be the beginning of the journey.

However, in this present moment I am reminded of the importance of rest ‘My pregnancy pause’. While baby is growing and new life joins our little family in 2020 I will be taking this opportunity to rest, nest and nurture and embrace the new season I am stepping into.  

What is so amazing is although a door is closing the purpose ‘to own your unique beauty and love yourself’ remains the same, that will never end. I believe in life we must close a door before a new one opens. We can try and figure it all out and make plans for the future or we can trust and wait and see. This is my leap of faith, trusting something beautiful is in the horizon.

All my love

Lucy x

Jo & Mike’s wedding day was a wonderland of warmth and decadance. Every element sparkled and filled you with the cosy comfort of a winters afternoon. Jo’s look was utterly glamorous, with hair inspired by Blake Livelys effortless red carpet up do’s and makeup to reflect Bridgette Bardot’s timeless image.

Her delicate embellished Suzanne Neville dress needed a hair style that was soft and textured to accentuate the intricate needle work of the oyster shimmer leaf detailed neckline. We created Jo’s makeup with glistening eyes using Hourglass christmas highlighting palette to reflect the twinkling lights and Tom Ford Blush Nude Lipstick to add a creamy dimension. Her base was flawless and seeing her look come together was a dream as she stepped into her Emmy shoes all finished off with crystal Jenny Packham earrings and ‘that’ dazzling diamond ring! What a picture of beauty at Alexander House with photos by Rebecca Douglass.

This Monday was a day filled with butterflies! After hearing we had got through to the Regional Finals of The Wedding Industry Awards a couple of weeks ago we were so happy! We already started planning our outfits, makeup and hair looks. We arrived on a winters evening and it was just as glamorous as you can imagine. Lucy wore a slinky silk maxi, opulent Edwardian earrings with sleek hair & fresh makeup inspired by Donna Karan autumn/winter look 2015. Lauren wore a vintage Ashish sequin skirt from Designer Jumble and created her dark statement eye with inspiration from the Dior autumn/winter 2015 look using blackened blue shimmer shadow by Kevyn Aucoin.

The London & South East Finals were taking place in the glamorous Morden Hall, a beautiful 17th Century country house loving restored into a stunning wedding venue. The canapes were works of art delicately placed on glass & slate frames with a country touch of garden sprigs by Galloping Gormet. The cocktails were utterly scrumptious with hints of rose and lychee from Beetle Juice. We really knew that The Wedding Industry Awards were the icing on the cake, they are voted for by our brides and the Judges are the absolute creme de la creme in the wedding industry. Being surrounded by such lovely people and meeting cake makers, entertainers, designers and other wedding experts was just fantastic.

Our hearts were racing as we  took our places in the awards ceremony room joined by our husbands for extra support. We waited in anticipation as we heard such a wonderful testimonial from an anonymous bride it almost made us cry. As soon as we heard ‘And the London & South East Wedding Makeup Artist of the year is…’ we held our breath and each others hands ‘…ID Makeup, Hair, Beauty’! From what we remember with our head in the clouds we screamed with excitement and could not stop grinning! Damian & Anna Bailey (the Founders of TWIA) congratulated us as we had our photos taken and where given our shiny new trophy! Our first reaction was to cry but as all you brides know there’s always a cotton bud handy to blot those tears of joy away and still keep your makeup in place!

We celebrated with bubbles, had an interview on camera and felt on top of the world. We think we are still up there now! Being awarded The Wedding Makeup Artist of the Year 2016 throughout London & The South East means more than you know to us. We love every moment we spend with our Brides, their family & friends and to be awarded for something you enjoy so much is remarkable. Next up are the National Finals where we will be buzzing with excitement, more butterflies and enjoying every minute. Our fingers & toes will be crossed. We will always give everything to ID, to the women we meet and to your wedding day. Who knows where this will take us, the sky is the limit!

So to all of our married ladies on their path of happiness thank you, thank you, thank you and to all the soon to be married ladies waiting to say ‘I Do’ we cant wait to make you feel just as special, to look in the mirror and think ‘I am beautiful’.

Lots of Love xxx

Event – The Wedding Industry Awards Photography – Adby Creative Venue – Morden Hall Caterer – Galloping Gormet Cocktails – Beetle Juice

Having known Rachel for most of my life it was so important for me to show her personality and let her natural beauty through on her day. She is always fresh faced, smiling and effortlessly chic! Her dress was so elegant and delicate and her country theme flowed into her english rose and wild flower bouquets. With this in mind Rachels hair was soft, simplistic yet elegant from the front. The style of her gorgeous hair piece and flowers inspired me to weave an intricate petal like creation at the back.

Her makeup was minimal and very natural. Being a sporty girl and mostly makeup free it was important for Rachel to feel totally fresh as well as looking youthful. She had an LVL Lash Lift to enhance her natural lashes which made her lashes flutter softly.

It was such a wonderful celebration and these photos by Camilla Arnhold Photography capture their magical day perfectly. Congratulations Rachel & Neil x

We are so thrilled to announce that we have made the shortlist for the regional finals! This was all down to you voting for us and it means so much to have got this far. We have had so many special mornings with you all, sharing in your wedding celebrations and we can’t thank you enough for sharing your ID experience with The Wedding Industry Awards!

Hmmm now what to wear for the regional event?! We will keep you posted.

We would just like to say a massive thank you to all our Brides who have voted for us for the Wedding Industry Awards. You are the reason why we do what we do and the last year has been full of very special memories for us all. Speaking to you and seeing your pictures again just made the wedding mornings come back to life.  We hope you are enjoying the first year of marriage, you all deserve all the happiness in the world. Thank you for taking the time out of your work, house moving, babies, life and holidays to vote for us. We will keep you posted and in the words of our lovely bride Amanda ‘We thank you from the bottom of our sparkling stilletos’ for supporting us,

Thank you again,

The ID Team xxx